avatars | Ofer Rubin

Is Nike Swoosh just NikeID for the “Metaverse”?

20 years ago, Nike launched a customized shoe service called NIKE ID (“Nike by you”) – allowing users to customize the colors of 3D...

Scaling the Digital Production Process

As we’re entering web 3.0, and the “metaverse” it’s no longer necessary to explain to clients why they need to have a digital twin of...

Video - Scaling Digital Content

Was great to speak on scaling digital assets on the #VRARA Enterprise Forum! Thanks to the VRARA organizers.

The Urgent Need for 3D Infrastructure

We are all witnessing great improvements and new technologies and applications emerge each day, allowing us to try on digital glasses,...

Current “METAVERSE" Worlds are TERRIBLE!

I’m going to go ahead and say it … CURRENT “METAVERSE” WORLDS ARE TERRIBLE! I’m talking about many of the #virtual stores, and the #3D...

Understand the NEED not the WANT

To help your client grow and succeed, your task as a consultant is first to understand what the clients' actual needs are. You should...

Digital Content: Making the impossible Possible!

I was asked to help a small startup improve and scale its 3D artists' platform. At that time, they had about 30 artists on the platform...

Virtual Only Fashion will Disappear ---BUT--- More Value will be Added

Crazy-looking shoes and flaming jackets are receiving lots of hype from virtual-only fashion companies. Some brands already joined this...